Executive Summary
Meta will use business-shared off-site activity data to personalize feeds and its AI chatbot's responses, beyond ads.
What Happened
Meta on Tuesday announced that it will use information shared by other businesses to personalize users' feed and responses from its artificial intelligence (AI) chatbot, expanding its scope beyond targeted ads. "Businesses often share information about people's activity on their sites with us to make ads more relevant," Meta said in a statement. "We already use this data - like games you play
Affected Products
- Meta AI
Vulnerability / Attack Technique
Not applicable (privacy policy change)
Technical Mechanism
Data shared by businesses will feed AI personalization.
AI Security Category
LLM02:2025 Sensitive Information Disclosure
Relevant Frameworks
RealGround Analysis
Expands what personal data reaches an AI system. RealGround analysis: businesses sharing data with platforms should review what reaches AI features.
Recommended Controls
- Review data shared with ad platforms
Related RealGround Service
AI Policy Generator & Support · or start with the free AI Agent Security Scanner.
Sources
thehackernews.com: https://thehackernews.com/2026/06/meta-to-use-off-site-business-data-for.html
Summary and analysis written by RealGround from the source above; last updated 2026-10-18.